Mobile apps have taken over. All of us are now spending more time on our smartphones and tablets, consuming digital content instead of surfing the web on a PC. If you reading this in the US, then you are most probably spending almost 90% of your mobile usage time inside applications. In fact, 52% of all media consumption owes itself to mobile phones.
Mobile apps are used on a daily (nay, hourly) basis and the average smartphone user downloads at least one app per month. And if that is a favorite app, then you are most likely to spend more than 40% of your smartphone usage time on that app.
Some apps enjoy ubiquitous popularity. The prime example in this regard is Facebook, which can be found in each demographic and it is also most popular in terms of the time spent on an individual app.
So why do people download apps, and many times even pay for them?
The bottom line is that as digital devices get tinier, there is a greater demand for customization in the user experience, and apps fulfill this demand.
Here are some specific reasons why we are in love with mobile applications:
There is a Great Variety
To start off, content is dynamic in the world of applications. One app helps you find a new restaurant, while the other one offers GPS capabilities to take you there. You can play games, and then share your scores on social media with your score. In short, apps offer plenty of interaction as compared to passive consumption of digital content.
Offline Capabilities
While our web browser solves most of the problem, there is a condition that has to be fulfilled at all times if you need to reap its benefits, namely that it has to be connected to the internet. However, there are many apps out there that are ‘self-contained’, in that they will work just fine outside of a Wi-Fi range.
Native Apps Are Overflowing with Features
If you are using a native app, whether, on Android or iOS, the application will provide you the best features as it has been designed to make full use of the device’s technology. These run fast and smooth, and allow you to enjoy a seamless picture, motion, and sound experience.
But this is not to say that 3rd party apps serve no purpose. In fact, the fact that independent developers are dishing out new applications is what adds to the diversity.
What Does All This Have to Do With Random Decision-Making?
You must be thinking about what the benefits of mobile applications have to do with random decision-making. The answer is ‘everything’.
There are specific apps out there that help you out with when you need to make a choice but are unable to do so. Look no further than our very own Random Decision Maker! App.
However, there are several apps on the market (both free and paid) that help you make decisions on the spur of the moment via your smartphone.
Hence, in the next couple of posts, we will talk about some of the most popular decision making apps on a variety of smartphone platforms.